How common is exposure to content associated with harm among children in Australia?
In late 2024 and early 2025, prior to the implementation of the social media age restrictions1, eSafety surveyed 3,454 Australian children aged 10 to 17 years2 to determine the prevalence and nature of online experiences and harms, including exposure to content associated with harm.3
‘Content associated with harm’ includes such things as sexist, misogynistic or hateful content, content depicting dangerous online challenges or fight videos, or content that encourages unhealthy eating or exercise habits.
Here are some of the key findings.
Children from certain groups are more likely to be exposed to content associated with harm online
94%
of trans and gender-diverse children had seen or heard content associated with harm online.5
(81% had seen or heard content associated with harm online in the past 12 months.)
93%
of sexually diverse teens had seen or heard content associated with harm online.6
(86% had seen or heard content associated with harm online in the past 12 months.)
79%
of children with disability had seen or heard content associated with harm online.
(68% had seen or heard content associated with harm online in the past 12 months.)
A similar proportion of girls and boys are exposed to content associated with harm online
More than 70%
of boys (74%) and girls (73%) had seen or heard content associated with harm online.
(62% of boys and 63% of girls had seen or heard content associated with harm online in the past 12 months.)
Exposure to content associated with harm increases with age
Graph shows prevalence of exposure to content associated with harm by child age.7
Children are exposed to diverse forms of content associated with harm online
47%
had seen or heard offensive, sexist or hurtful things online about girls or women.
(37% in the past 12 months.)
47%
had seen fight videos posted online.
(34% in the past 12 months.)
46%
had seen dangerous online challenges.
(34% in the past 12 months.)
44%
had seen things online that encourage unhealthy eating or exercise habits.
(34% in the past 12 months.)
42%
had seen or heard offensive or threatening things about other people online because others are hateful of their identity.
(33% in the past 12 months.)
32%
had seen sexual images or videos online.
(23% in the past 12 months.)
27%
had seen things online that show or encourage illegal drug taking.
(20% in the past 12 months).
22%
had seen extreme real-life violence online.
(15% in the past 12 months.)
19%
had seen things online that suggest how a person can hurt or kill themselves on purpose.
(12% in the past 12 months.)
12%
had seen violent sexual images or videos online.
(8% in the past 12 months.)
26%
had seen or heard something else online that they found upsetting.
(18% in the past 12 months.)
Children are most exposed to content associated with harm on social media
Children’s most recent exposure to content associated with harm online8 typically occurred on social media platforms9, most commonly on YouTube (32%), TikTok (24%), Facebook (12%), Instagram (11%), and Snapchat (7%)10.
69%
of children said they most recently saw content associated with harm online accidentally, like in a pop-up or in their social media feed.11
Exposure to content associated with harm can trigger a range of negative emotions among children
51%
reported feeling at least one negative emotion after their most recent exposure to content associated with harm online. Most commonly they felt disgusted (18%), shocked or confused (14%), or annoyed, frustrated or angry (12%).
Some children also reported positive emotions, including being interested or fascinated (6%) or entertained (5%).12
Helpful resources
eSafety’s Parents section has information for parents and carers, including information and advice about helping children stay safe online.
eSafety’s Kids and Young People sections provide useful information to help children and teens stay safe online.
Notes
1 Under the legislation, which came into effect on 10 December 2025, age-restricted social media platforms must take reasonable steps to prevent Australian children under 16 from creating or holding accounts.
2 Part of a nationally representative survey of 3,454 children aged 10 to 17 years living in Australia between December 2024 and February 2025.
3 For more information about the methodology of the research, see the methodology report.
4 Source: K.1.1 Have you ever seen or heard any of the following things online? You can include things that were said or posted as ‘just a joke’. Important: Please don’t include things you’ve seen in TV shows or movies, like on Netflix or Disney+.
5 The smaller sample size for trans and gender-diverse children should be considered when interpreting these findings (n=83).
6 ‘Sexually diverse’ includes participants who identified their sexual orientation as 'gay or lesbian’, ‘bisexual’, ‘queer’, ‘asexual’, ‘pansexual’ or that they are ‘still working it out’. Sexuality was asked only of children aged 13–17.
7 Arrows denote statistically significant difference between sub-groups.
8 A subset of children who had seen or heard content associated with harm online (n=743) were asked further questions about their most recent or impactful experience of this.
9 Q: Think only about the last time you saw [RECENT EXPERIENCE]. Which platform did you see it on?
10 Platforms reported by <5% of children combined as ‘Another online platform’.
11 Q: Keep thinking about the last time you saw [RECENT EXPERIENCE]. Which of the following best describes how you saw it?
12 Q: How did you feel the last time you saw [RECENT EXPERIENCE]? You can choose more than one answer.
Last updated: 04/06/2026