What’s your brand?
About this resource
Target audience
Level
Lower secondary
Keywords
Type of resource
PDF slide deck, Lesson plan
Timeframe
40 minutes
Australian curriculum
Key learning areas
General capabilities
Please be aware: These resources were created before the introduction of social media age restrictions for under-16s and are being updated. Find out more at eSafety’s What do the social media age restrictions mean for educators
Topic: What’s your brand?
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Australian Curriculum outcomes
Australian Curriculum links
This presentation will address Australian Curriculum Health and Physical Education and Digital Technologies outcomes including:
- Evaluate factors that shape identities and critically analyse how individuals impact (ACPPS089).
- Investigate the impact of transition and change on identities (ACPPS070).
- Investigate the benefits of relationships and examine their impact on their own and others’ health and wellbeing (ACPPS074).
- Reflect on their role as a citizen in Australia’s democracy (ACHCS074).
It addresses elements of the Personal and Social General Capabilities including self-awareness and self-management and addresses elements of the Ethical Understanding General Capabilities including exploring values, rights and responsibilities.
Social media changes
As of 10 December 2025, many social media platforms are not allowed to let Australians under 16 have an account. Under-16s are able to see publicly available social media content that doesn’t require logging into an account.
What you need to know:
- Educators need to be aware that age restrictions may apply to platforms they currently use for educational purposes and to communicate with their school community.
- Facebook, Instagram, Kick, Reddit, Snapchat, Threads, TikTok, Twitch, X and YouTube are required to take reasonable steps to prevent Australians under 16 from having accounts on their platforms. See the latest list.
- Find out more about the exclusions for educational tools such as learning management systems.
- Schools may need to explore alternative methods for communicating with parents and students.
- For further guidance, including if educators will be able to use their own accounts to share age-appropriate education materials, please refer to school or education sector policies and procedures.
Find out more at eSafety’s What do the social media age restrictions mean for educators