Need help dealing with violent or distressing online content? Learn more

For the good of... campaign: 繁體中文 (Traditional Chinese)

The campaign ‘For the good of their wellbeing’ raises awareness of the new Social Media Minimum Age law. 

The new law means that as of 10 December, you have to be 16 years or older to have a social media account.

This change is designed to protect young people from the risks of harm from social media and to support their wellbeing. 

The national campaign launched on 19 October 2025.

For the good of… campaign advertising materials

For the good of... 15 seconds TV (Traditional Chinese)

For the good of... 30 seconds TV (Traditional Chinese)

For the good of... 15 seconds socials (Traditional Chinese)

For the good of... 30 seconds socials (Traditional Chinese)

Radio/digital audio campaign materials