For the good of... campaign: اُردُو (Urdu)

The campaign ‘For the good of their wellbeing’ raises awareness of the new Social Media Minimum Age law.

The new law means that as of 10 December 2025, you have to be 16 years or older to have a social media account.

This change is designed to protect young people from the risks of harm from social media and to support their wellbeing.

The national campaign launched on 19 October 2025.