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Minimum age according to Instagram
13+ Minimum age according to Instagram

What is Instagram?

Instagram is a social media service designed for people to share photos and videos. You can upload and share photos, images or videos using a range of overlay and filter effects. Instagram ‘Stories’ allows you to post photos and videos that disappear after 24 hours.

You can follow other profiles so they appear in your feed and your profile can also be followed by them. You can like and comments on each other’s posts. Instagram has additional settings that allow you to moderate these comments (such as keyword blocking) and control if other people or accounts tag you. These functions are also available if you manage an Instagram account for your organisation or business.

The app also features direct messaging and video calling.


Apps: Android app, Apple iOS app

How do people use Instagram?

Learn more about the benefits and risks associated with how people use image and video sharing services like Instagram.

Instagram is used for: content sharing, messaging/online chat, photo/video sharing, online relationships, screen capture and video calling

How can you report online abuse, ask for content to be removed or block someone?

How can you moderate comments and tagging?

How can you protect your personal information?

  • Privacy settings 
    Learn how to make your profile as secure as possible.
  • Controlling your visibility 
    Manage who can see your profile information and images you share on Instagram. 
  • Privacy policy 
    Outlines Instagram’s privacy policy including the information they collect and how they use your data. 
  • Ads on Instagram
    Learn about how Instagram decides on ads to show in your feed, how to adjust your preferences and what to do if you see an ad you don't like.

Key safety links

Last updated: 29/02/2024

The eSafety Guide helps you find out how to protect your personal information and report harmful content on common social media, games, apps and sites. Entries are for information only and are not reviews or endorsements by eSafety. It’s best to do your own research before choosing to use any online service or platform.