Benefits of social media
Social media can be a powerful tool for women to engage, connect, communicate, learn and grow.
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Express themselves
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Empower others
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Make connections
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Contribute ideas
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Engage directly
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Build personal brand
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Amplify their voices
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Access information
It is a medium for women to develop their professional identities, strengthen their personal brands and build their reputations.
Social media can amplify the voices of women who are too often silenced in public debate: Aboriginal and Torres Strait Islander women, women from culturally and linguistically diverse communities, women who identify as LGBTQI and women with disabilities.
Social media can also unite women’s individual stories and allow them to speak collectively. It can therefore help to both liberate women and advance gender equality. But with these benefits comes risks, including the risk of cyber abuse.