Channelling creative energies online: Older Australians and social media

Social media is a great way for older Australians to share their creativity and experiences online and, in turn, further learn and be inspired by others. Today, eSafety is launching a course on Instagram, Pinterest and Twitter to help older Australians who are not yet using these popular social media platforms. This free and very engaging course will provide even more reasons to explore creative outlets on social media.

eSafety Commissioner Julie Inman Grant said close to 45% of Australians in their 70s have never messaged or posted on social media*.

“We know older Australians become passionate about their creative endeavours including art, craft, gardening and photography,” she said. “This course provides them with the skills they need to safely use these social media platforms to further develop and share these artistic interests.

“When older Australians do use social media, they tend to prioritise connecting socially, which has been crucial during the pandemic.  Among Australians aged over 72, 65% use Facebook compared with 7% who use Instagram.** Part of the reason is that Facebook is often seen as the best way to stay up-to-date with family and friends. 

“This course is so vital because it assists older Australians bolster their social media skills from basic connection to exploring creative expression and artistic outlets that really inspire them.”

The course introduces learners to Instagram and Pinterest and for those really interested in news and opinions, Twitter. This module explains how these services are best used, how to safely navigate these platforms, identify scams, block unwanted content and users, learn how to post for the first time, and more. 

Find the new course on the Be Connected website to start exploring Instagram, Pinterest and Twitter. 

The Be Connected website, managed by eSafety, provides free information, learning modules and webinars designed to empower older Australians to safely use the internet and digital technology. Be Connected is a joint initiative between the Department of Social Services, as the lead agency, eSafety and Good Things Foundation. Check out the website today 

*eSafety Commissioner 2018, Understanding the digital behaviours of older Australians.

**Roy Morgan 2019, Facebook on top but Instagram and Pinterest growing fastest. Accessed 16 April 2021.

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