Find out about social media age restrictions for Australians under 16. Learn more

Privacy and your child

You can help your child to stay in control of their personal information, online photos and videos, and social media identity. 

Key points:

  • Sharing photos and videos online can reveal a range of personally identifying information, so be careful what you share about children.
  • There are ways to protect your child’s privacy online, including adjusting privacy settings and using more direct methods of sharing photos with people you trust.
  • Having respectful conversations with your child about when to take and share photos, videos and other content will help them build good habits for the future.

On this page:

What are the risks? 

When your child shares information like their phone number, personal email address, the name of their school, or home address online, there is a risk it could be used in ways they may not have thought about.

Personal information gathered online can be misused and result in things like spam, scams, fraud, sexual grooming and unwanted contact or even identity theft.

Photos or videos of your child that are posted online or shared through messaging apps might end up appearing more widely than intended. They could also be ‘harvested’ from the platforms and services you use for unintended purposes, including to train artificial intelligence (AI) tools and create deepfakes.

It’s important that your child understands that information they share online may be used to identify them or in other ways that may not be safe. They should think about where they share information, who can access it, what others may be doing with their information and the impression they are leaving for others to find.

How can I protect my child’s privacy when they are online?

Click on the tabs to find out how to help your child based on their age.

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Any age

Get involved and explore the online world alongside them 

Sit down together and check privacy settings on online accounts, apps and devices – ensure your child has selected the highest privacy setting. Learn how in parental controls or explore The eSafety Guide for links to help you understand and adjust privacy settings.

Play alongside your child in online games, or ask them to show you the games they’re playing, to see what kinds of information they may be sharing. Get to know the apps and devices your child is using. If you would like to learn more about individual apps, games or services, check The eSafety Guide.

Some gaming platforms like Steam, and streaming services like Spotify, have the option to share users’ activity or playlists with other people and apps. Children may not understand that their online activity could be public – or seen by their friends or connections –  unless they check and adjust their privacy settings, so explore the settings in their platforms and devices together.

Respect their privacy  

Think before sharing or tagging photos or videos of children (see 'Can I safely share photos or videos of my kids online?’).

If you are concerned that a photo or video of your child has been posted online without your permission, ask for it to be removed.

As a first step, you can ask the person who posted the photo or video to delete it. If the person refuses, or you do not know who posted it or do not feel able to contact the person, you may wish to report the content to the platform or service where it was posted.

Visit The eSafety Guide for more information about contacting or reporting material to platforms and services.

If the photo or video has been posted through your child’s school or a sporting club or other group, contact the organisation directly to raise your concerns. They should be able to refer you to their digital media policy, which should provide details about the type of photos or videos that can be posted, the way they will be used and how they obtain consent from parents or carers. 

Under 5s

Start setting good habits with your toddler or preschooler. It's never too early to start talking about safe behaviour online. 

You will find some advice on this in online safety basics and good habits start young. 

Kids and teenagers 5 to 17

Advise them not to share personal information unnecessarily

Explain why they should avoid putting personal information on their social media and gaming profiles. This includes their phone number, date of birth, personal email address, passwords, home address, the name or address of their school, and photos or videos of landmarks that could identify where they go and what they do.

Help them understand that when online games, competitions, prizes and rewards require users to register and provide personal information like email address, interests, age and gender, this information is often used by marketers to promote products and services. It can also be misused if the company doesn’t have good security.

Make sure your child is aware of the advice about protecting personal information for kids and young people.

Encourage good password habits

Remind them to select passwords carefully and not to share these with friends.

Strong passphrases are hard to guess. Tell them to avoid using words and numbers that could be easily associated with them (like a pet’s name or a birth date). Long passphrases with a combination of numbers, letters and punctuation marks are more secure. You can also help them set up a password manager and multi-factor authentication. For more information see protect your personal information.

Ensure your child’s mobile devices have PIN locks or passcodes, so their personal information is safe if they lose their device.

Remind them about their digital reputation

Like all internet users, over time your child builds a digital or online footprint based on all the things they say and do online. Help them understand that this digital footprint can last forever and affect what people think of them well into the future.

Encourage your child to think before they post or share. Even if their profile is set to private, they can’t control what their friends will do with the content they post to a platform or share via a messaging service. Screenshots and screen recordings can be shared without them even knowing. Ask how they would feel if their photo, video or information was shared with people they don’t trust, such as a stranger or someone bullying them at school.

Remind them to also take care of the digital reputations of others. They should not post images or videos of others without their permission and should be careful when making comments about others.  

Talk with your child about the consequences of posting offensive material of themselves or others online. This includes material that may be confusing or distressing for similar-aged or younger friends. Explain that it may affect their social life, academic record or job prospects. There may also be legal consequences. Ask them how they would feel if some time in the future they couldn’t make friends with another person or get a job they really wanted because of something they posted online when they were younger. And remember – kids make mistakes as they learn and grow. If your child comes to you feeling unsure about something they've posted, try to listen and offer support without judgement. Creating that safe space helps them feel comfortable to keep coming to you when they need help. For more information on how to start the chat, see the hard-to-have conversations.

Make sure your child is aware of the advice about getting consent for sharing photos or videos – our pages for kids and young people can help you explain. You can also find information for young people about protecting their digital reputation.

Instead of just focusing on what your child shouldn’t share, you can also encourage your child to be an ‘upstander’ instead of a bystander. This means helping others if they are having a bad experience online. This encourages your child to think more carefully about how their online posts might affect others.

If they see someone being bullied, you can support your child to:

  • ask the person being bullied if they’re OK
  • call out the bad online behaviour, if they feel safe to do that
  • help the person being bullied to find further support.

For more information, you can also show your child this page on how to be an upstander.

Be aware of online advertising and algorithms

Companies can build a profile of your child by compiling data of their online behaviour. You can help them control cookies and use add-ons and adblockers to help manage the amount of information companies can collect.

The behavioural data that companies collect can be used in a variety of ways. For example, social media, gaming, and video and music streaming platforms track user activity so they can target content to the users’ interests. The data processing calculations that do this are called ‘algorithms.’ The benefit for the user is that they have a personalised experience. However, it can also make it difficult to disengage from the platform and do something else if new and interesting material is constantly being fed to them.

Algorithms can also reinforce negative ideas. For example, a child might interact with content they find upsetting by calling someone out in a comment, or leaving a ‘sad’ or ‘angry’ reaction on social media. However, algorithms often do not take into account whether engagement is positive or negative, so they may continue to serve similar content to your child. It’s a good idea to help them understand that their online experiences are influenced by these tech company algorithms, so they may not see a balance of content that reflects the world realistically.

See our Online Safety Advisory around how algorithms are shaping our adolescents.

Help them understand about sexual images and the law

Explain that they may be committing a criminal offence when taking and/or sharing nude or sexual images of themselves or others who are under the age of 18.

As an adult, be very cautious if you have seen any content that may be child sexual abuse material, or otherwise show a child in a sexualised way. Do not intentionally view the material, or save it, forward or share it in any way. Online child sexual exploitation and abuse, including online grooming and inappropriate contact, should be reported to the Australian Federal Police-led Australian Centre to Counter Child Exploitation (ACCCE).

You can find more advice on this in  sharing nudes and sexting.

Can I safely share photos or videos of my kids online?

Visual

By the time a child turns 5, there can be up to 1,000 pics of them online.

Sharenting is when parents share lots of pics of their kids on social media without realising just how much they're sharing with people they don't know.

Here are some tips to safely share photos:

1. Set the highest possible privacy settings.

2. Review online contacts to make sure they're people you trust.

3. Avoid revealing locations, routines or uniforms.

4. Consider using email or private group messages for regular updates.

All this will help reduce their digital footprint.

Plus you'll be modelling good online habits.

WATCH: How to safely share photos of your kids

This advice draws on an article written for eSafety by Associate Professor Amanda Third, University of Western Sydney.  

Involve your child

You do not legally have to ask your child for their consent to share photos or videos of them, but involving them in decisions about what to post or share will give you the opportunity to demonstrate good practice. See involve your kids in decisions to share their photos and videos on this page.

Think before you share

  • Avoid sharing photos or videos that contain personal details, such as full names, personal contact information, or uniforms that identify particular schools, local teams or even identifying features in front of your home, or other things that may reveal your child’s location.
  • Avoid adding comments to photos or videos that identify locations, for example street addresses, or the name of your child’s school.
  • Make sure schedules of your child’s activities are not shared online.
  • Only share with people you really know and trust. Rather than posting to all your friends on social media, you can be selective and use the privacy settings to limit who can see them. Also, be aware that if one of your friends likes or comments on your picture or video, it may also become visible to their friends.
  • Always check with other parents before posting, sharing or tagging images or videos that include their children.
  • Remember that the information, photos and videos you share contribute to your child’s digital reputation, and they may be seen forever.

Check metadata and geo-location settings

Most digital photos and videos contain hidden information about the time, date and GPS coordinates of where the photo or video was taken. This information, called ‘metadata’, is stored in the properties of the photo or video file. Sometimes the metadata can be accessed if the photo or video is downloaded. Some social media platforms automatically hide or remove this data, so double-check and find out how much information you are sharing.

Check the location settings on your device (this is usually in the ‘settings’ app) to know which apps are using geo-location and turn them off or limit the function. Find out more about location-based services for specific apps in The eSafety Guide.

Understand that photos and videos posted on social media sites may become the property of the site owners

Some social media sites give themselves the right to copy and use your photos and videos. Their Terms and Conditions or a Statement of Rights and Responsibilities should outline how they manage sharing your photos, videos and information. Review these terms carefully before making any decisions about whether you consent to photos or videos of your child being posted.

For more information about protecting personal information in individual apps, games or services, see The eSafety Guide.

Check before you take photos or videos of your child at school or club events, or in places where other people are involved

At school or club events, the organisation should be able to provide details of their social media policy or photography/recording policy.

In public places it’s generally OK to take a photo or video unless you do so in a way that is offensive or creates a nuisance for those around you. However, you can show kindness and respect to others by always asking before taking photos or videos that might include them.

When an event takes place at a private place people can enforce rules about photography and videos, so you should consider asking for consent before taking photos and videos.

Consider ways to share photos and videos other than social media

Other ways that may give you more control when sharing photos and videos include:

  • emailing
  • texting via your mobile phone network (SMS or MMS)
  • using a password-protected online service such as Google Drive or OneDrive

Involve your kids in decisions to share their photos and videos

Associate Professor Amanda Third

Involving your child in taking and sharing photos or videos of them can be a great learning experience as well as demonstrating what respectful behaviour looks like.

Explain why you would like to take a photo or video of your child, and ask them whether it is OK.

Something like: ‘I’m proud of you riding your bike. I’d really like to take a photo so we can remember this moment. Is that OK?’

The next step is to talk to your child about how, why and with whom you would like to share the image or video — and ask them if it is OK. For example, ‘I would like to share this photo with your grandparents because they are so excited that you can ride your bike all by yourself. Is it OK if I post it online for them to see?’

Involve your child in the process of sharing their image or video online if possible. Get them to help you choose which image/s or video/s to share. Ask who they would like to share it with. Use this process as an opportunity to talk about who it is appropriate to share with and why. You can also explain how they can choose who to share images or videos with — for example, by sharing images or videos to select groups on Facebook or Instagram.

If your child would rather you did not share their photos or videos, let them know you respect their decision. You may be disappointed, but it’s important to model consent for children. That way they can build the habit of asking for consent and respecting when others say no.

Social media changes are coming

From 10 December 2025, certain social media platforms won’t be allowed to let Australians under 16 create or keep an account.

What you need to know:

  • From 10 December 2025, Facebook, Instagram, Kick, Reddit, Snapchat, Threads, TikTok, Twitch, X and YouTube will be required to take reasonable steps to prevent Australians under 16 from having accounts on their platforms. See the latest list.
  • Under-16s will still be able to see publicly available social media content that doesn’t require logging into an account.
  • Most standalone gaming and messaging apps, as well as many services that support health and education, will not be affected by the new law.
  • There are no penalties for under-16s who access an account on an age-restricted social media platform, or for their parents or carers. This is about making the platforms take greater responsibility for the safety of children – they face penalties of up to $49.5 million if they don’t take reasonable steps to implement the changes.

Find out more at Social media age restrictions and your family.

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