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Working with social media

eSafety works with social media services to foster online safety.

Social media has become part of life for many Australians. For today’s young people in particular, social media often underpins the way they interact with their friends and it can play a big part in how they see themselves. 

However, social media can also provide a platform for cyberbullying and other forms of abuse. This can have a devastating impact, and it is important that abusive material is removed quickly from public view.

eSafety works with social media services through our complaints and reporting schemes to remove some types of abusive and prohibited online content.

Social media and cyberbullying

eSafety works with social media services through a two-tiered scheme established under the Enhancing Online Safety Act 2015 to remove serious cyberbullying material targeted at an Australian child.

All of the social media services participating in the Tier Scheme are recognised for the basic online safety measures they have in place.

These safety measures include:

  • terms of use that prohibit cyberbullying material being posted on the service
  • a complaints management system for removing cyberbullying material
  • a contact person for eSafety to liaise with about cyberbullying complaints.

eSafety’s cyberbullying complaints process can also act as an early alert system for our partners in identifying at-risk children and broader cyberbullying trends.

Find out more about how the social media Tier Scheme works.

Tier 1 services

These services participate in the scheme on a cooperative basis.

  • airG
  • ASKfm
  • Flickr
  • Roblox
  • Snapchat
  • TikTok
  • Twitter
  • Yahoo 7 Answers
  • Yahoo 7 Groups
  • Yubo

Tier 2 services

These large social media services may be subject to legally binding notices and civil penalties if they do not comply with requests from eSafety to remove cyberbullying material.

  • Facebook
  • Instagram
  • Youtube