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Young and social online

Insights into young people’s social media use from eSafety’s 2016 Digital Participation Survey.

More teens than kids use social media. YouTube is the top service for kids and Facebook for teens. Most have their privacy settings on ‘private’. Social media is seen as having up sides and down sides.

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More teens than kids use social media: 

  • 34% of online kids (aged 8 to 13) 
  • 82% of online teens (aged 14 to 17) 

Focusing on kids and teens who use social media (base: social media users — 53% of kids and teens):

Top five social media services used

Kids:

  • Youtube: 66%
  • Facebook: 56%
  • Instagram: 53%
  • Snapchat: 30%
  • Skype: 25%

Teens:

  • Facebook: 90%
  • Youtube: 70%
  • Instagram: 58%
  • Snapchat: 57%
  • Skype: 34%.

Active social media accounts 

On average: 

  • kids have two accounts
  • teens have three accounts

Main social media account:

  • Facebook: kids 38%, teens 56%
  • Instagram: kids 27%, teens 11%
  • Youtube: kids 16%, teens 9%
  • Snapchat: kids 8%, teens 17%
  • Skype: kids 3%, teens 2%
  • Other: kids 9%, teens 6.

Privacy and personal information

Privacy settings on their main social media account: 

  • 61% private
  • 21% partially private
  • 9% public
  • 10% not sure

More teens than kids share personal information on their main social media account:

  • Photo of face: kids 47%, teens 58%
  • Last name: kids 27%, teens 45%
  • Real age: kids 21%, teens 38%
  • School / photo of uniform: kids 19%, teens 27%
  • Phone number / address: kids 6%, teens 9%

The upside of social media

  • Keeping connnected to friends and family: 76%
  • Entertainment: 69%. Keeping up to date: 45%
  • Planning social life: 30%. Self-expression: 26%

The downside of social media

  • Nasty comments: 45%
  • Inappropriate or hurtful content: 36%
  • Nothing: 30%
  • Feeling they have to keep checking it: 23%
  • Fear of missing out: 18%

Source: Survey commissioned by the eSafety, June 2016. 2,278 children aged 8 to 17 years with access to the internet. Base of 1,210 children who use social media.

Young and social online

See also:

About the research (2016 survey): Digital participation 2016

More recent findings (2017 survey): Young people and social media usage and Youth and digital dangers.