eSAFETY GUIDE

RedNote

13+
Minimum age according to RedNote
13+ Minimum age according to RedNote

What is RedNote?

RedNote is a social media app where people share posts, similar to Instagram. When you open RedNote, you’ll see a scrolling feed of these posts. Posts can include photos, short videos, and image carousels. People commonly post about daily life, fashion, beauty, recommendations, product reviews, food and travel. You can upload your own content or browse what others have shared.

RedNote has a personalised feed called ‘For You’. The posts people see on their For You feed are chosen by RedNote’s algorithm. There is also a ‘Following’ tab, where you can scroll posts of people you are following, and a ‘Nearby’ tab, where you can scroll posts of people near you.

RedNote includes a shopping feature, where users can browse and buy products within the app. This includes items from different categories such as fashion, beauty and furniture.

People can interact on RedNote in many ways. They can:

  • like posts
  • comment on posts
  • like and reply to others’ comments
  • follow other users
  • send direct messages
  • participate in group chats.

RedNote also has a live streaming feature. The ability to live stream may depend on things like having a minimum number of followers and being in an eligible region.

RedNote has a virtual currency that people can buy with real money. People can then use this virtual currency to buy virtual gifts, which can be sent to RedNote creators, for example while the creator is live streaming. These gifts are then converted into a creator balance, which eligible creators can withdraw as real money.

RedNote includes a ‘teen mode’, which can be enabled by parents and carers using a pin to restrict access to content that is not age-appropriate and impose time limits on daily use of the app.

When using the app in Australia, you can choose whether the app’s main features and settings are shown in English or the original Mandarin.

RedNote or Xiaohongshu, which translates as ‘little red book’ is owned by Xingyin Information Technology and operated out of Shanghai in China.

Website: www.xiaohongshu.com/explore
Apps: Android app, Apple iOS app

How do people use RedNote?

Learn more about the benefits and risks associated with how people use video sharing services like RedNote.

RedNote is used for: content creation, encrypted, in-app purchasing, live streaming, location sharing, messaging/online chat, photo/video sharing and screen capture.

How can you report online abuse, ask for content to be removed or block someone?

RedNote includes in-app blocking and reporting functions. View someone’s profile and click on the three dots to block or report them.

How can you protect your personal information?

You can make your RedNote account private by enabling ‘protection mode’ in in-app settings.

This link is provided by RedNote:

  • Privacy policy
    Information on the types of data collected by RedNote, how it is used and who it is shared with.

Key safety links

These links are provided by RedNote:

Related eSafety links

Find other resources to help keep you safe online:

Other Safety Guides:

About this Guide

This guide is provided by the eSafety Commissioner to help people stay safe online and better understand digital platforms.

Social media changes

From 10 December 2025, certain social media platforms are not allowed to let Australian children under 16 create or keep an account.

Find out more at eSafety’s social media age restrictions hub.

About The eSafety Guide

The eSafety Guide helps you find out how to protect your personal information and report harmful content on common social media, games, apps and sites. Entries are for information only and are not reviews, endorsements or assessments against any legislative definition by eSafety. Before choosing to use any online service or platform it’s best to:

  • do your own research to understand the risks and benefits
  • check the age rating and requirements
  • consider privacy
  • check the permissions and other settings
  • check the in-app reporting options.

If you are a parent or carer who is deciding whether a child should be allowed to use an online service or platform, you can also:

  • consider your child's readiness for the types of content and experiences they might encounter
  • help them understand what to do if they need help
  • provide ongoing support and monitoring, for example through regular check-ins with your child
  • agree to some rules about use of each service or platform.

To find out more, you can read the App checklist for parents, as well as information about parental controls in social media, games and apps and mental wellbeing resources for families.