eSAFETY GUIDE
Sugarbook

Sugarbook

18+
Minimum age according to Sugarbook
18+ Minimum age according to Sugarbook

What is Sugarbook?

Sugarbook is an online platform for people to form relationships based on mutually agreed benefits. With the tagline ‘where romance meets finance’, Sugarbook says it is designed to connect ‘sugar daddies’ or ‘sugar mommies’ with ‘sugar babies’.

  • Sugar daddies and sugar mommies are people who offer money, gifts, travel, or other benefits to someone they are in a relationship with.
  • Sugar babies are people who receive these benefits in exchange for a sexual relationship or companionship.

When creating an account, users must select from one of three options: ‘Man’, ‘Woman’, or ‘LGBTIQ+’. On the current site, men appear to only be able to sign up as sugar daddies while women can only sign up as sugar babies. People who choose ‘LGBTIQ+’ appear to be able to choose either role. Therefore, although Sugarbook refers to ‘sugar mommies’ in its description, non-LGBTIQ+ women do not appear to have the option to sign up as sugar mommies.

Sugarbook has several different features:

  • Profiles – profiles show information about a person, including their role (sugar daddy/mommy or sugar baby), their dating budget, and the type of relationship they are looking for.
  • Terms of relationship (TOR) – users can select up to 5 options from a list provided by Sugarbook, which are shown on their profile. These options describe what they are looking for – examples include pay per meet (PPM), monthly allowance (MA), DTF tonight/right now, discreet, fine-dining experience and more.
  • Public and private photos – users can have one public profile photo that other users can see, plus a private album that people must request access to.
  • Messages – users can send private messages to each other.
  • Live streaming – sugar babies can broadcast live streams for sugar daddies to watch. In these streams, sugar daddies can interact with sugar babies by sending messages in a live chat, liking their streams and sending virtual gifts. These gifts cost virtual coins, which users buy with real money.
  • Private video caller – sugar babies can apply to become a ‘private video caller.’ If their application is approved, they can have one-to-one video calls with sugar daddies and earn money from these calls. Sugarbook’s current application form says this feature is only available to women.
  • Casino – Sugarbook has a casino-style mini game within the platform.
  • Face verification and badges – users can verify their face to confirm their identity. Users who complete this process receive a verification badge on their profile.

Sugar babies can register for free while sugar daddies and sugar mommies must pay a membership fee to find matches. However, sugar babies can also pay for a premium membership, which offers more profile views, and access to premium sugar daddies.

Sugarbook was founded in Malaysia and is popular in Singapore and the Philippines. It has faced legal issues in certain countries over allegations it promotes prostitution.

Website: sugarbook.com
Apps: Android app, Apple iOS app *These apps have been removed from the Google Play Store and the Apple App Store.

How do people use Sugarbook?

Learn more about the benefits and risks associated with how people use transactional dating services like Sugarbook on the following eSafety pages:

How can you report online abuse or block someone?

These links are provided by Sugarbook:

How can you protect your personal information?

This link is provided by Sugarbook:

  • Privacy policy
    Sugarbook’s privacy policy, including the information it collects and how it is used, so members can determine what they are comfortable sharing.

Key safety links

These links are provided by Sugarbook:

  • Help centre
    Sugarbook’s help centre, with information about how to use the platform, and safety and privacy advice.
  • Safety tips
    Sugarbook’s guide to online safety, including tips on meeting online connections in person. 
  • Terms of use
    The rules governing the use of Sugarbook, including inappropriate behaviour that can be reported.

Related eSafety links

Find other resources to help keep you safe online:

Other entries in The eSafety Guide:

About this Guide

This guide is provided by the eSafety Commissioner to help people stay safe online and better understand digital platforms.

Social media changes

From 10 December 2025, certain social media platforms are not allowed to let Australian children under 16 create or keep an account.

Find out more at eSafety’s social media age restrictions hub.

About The eSafety Guide

The eSafety Guide helps you find out how to protect your personal information and report harmful content on common social media, games, apps and sites. Entries are for information only and are not reviews, endorsements or assessments against any legislative definition by eSafety. Before choosing to use any online service or platform it’s best to:

  • do your own research to understand the risks and benefits
  • check the age rating and requirements
  • consider privacy
  • check the permissions and other settings
  • check the in-app reporting options.

If you are a parent or carer who is deciding whether a child should be allowed to use an online service or platform, you can also:

  • consider your child's readiness for the types of content and experiences they might encounter
  • help them understand what to do if they need help
  • provide ongoing support and monitoring, for example through regular check-ins with your child
  • agree to some rules about use of each service or platform.

To find out more, you can read the App checklist for parents, as well as information about parental controls in social media, games and apps and mental wellbeing resources for families.